BUILDING CUSTOMERS FOR LIFE
The Wow! Factor
Customer Delight can accelerate your profits and can help create a solid foundation for your company's future. You probably have customer satisfaction procedures, but today this isn't good enough with the amount of competition and low customer loyalty companies face. Add the wow! factor to your company and you can see profitability, customer loyalty and employee enthusiasm increase.

Customers for Life
Great businesses are built on customer loyalty. Creating and maintaining customer delight requires constant attention and a set of practices that consistently raises the bar above your competitors. Customer delight and the resulting customer loyalty can have big payoff on your bottom line. In just one day your employees can have the skills to transform your company's future with every customer - both external customers and internal customers.

Passionate About Customers
Passionate About Customers is a one-day, interactive training seminar that will knock your socks off! It's fun, energizing, inspiring and practical. In this hands-on, experiential training you'll learn a set of practices that can help you create customers for life. You'll enjoy the lively learning environment where ideas for delight grow and are shared among participants. We won't just talk about customer delight - we'll live it! You'll immediately apply ideas to your business and walk away even more ideas that you can implement.

A key element of this training is learning how to change your mindset about your business environment. Your new skills and ideas will be locked in after completing this piece. You'll see how a passion for customers can make your business grow.

Customer delight counts with internal customers, too. Great products and services are not possible without great service and customer delight at every step along the way.

Training Objectives:

• Learn the difference between customer delight and customer satisfaction plus how customer delight impacts your business.
• Gain clarity about how to measure your customer's total experience, including where you touch them and how each touch point provides an opportunity to wow! your customer.
• Learn how to find the ways to delight your customers. You'll challenge assumptions. You'll practice simple methods for conducting customer surveys that define the conditions of satisfaction for each product and service plus see how to turn satisfaction into delight.

Length: 1 full day
Where: A Passion for Customers is offered both as a public seminar several times a year in the Richmond, VA area, and as a private seminar for your organization.

How many: A Passion for Customers has a minimum of 10 participants.

Who: Business owners, entrepreneurs, managers and employees at all levels.

This is a critical mindset for business owners who want to leap over competitors. Employees are following your lead. Show them how to create customer delight! Entrepreneurs can ensure a successful startup. Increase your speed to profitability by lowering your costs of sales and marketing when you sell more to existing customers.
Managers, you can shape the actions of your employees. Train your front line employees to give the best to your customers. It shows when employees have a passion for customers. Front line employees are your first "touch point" and back office employees support them. What does your customer see at the critical first touch? Experience an Amethyst Associates training FREE and see for yourself how your employees will learn more and use what they learn. See our Free Seminar offer.